If you already have a business or you are about to start one, you may have heard about landing pages, but do you know what they are, what they are for and if your business really needs one? Don’t worry, we’ll tell you in this article, stay and read!
What is a landing page?
A landing page is a web page designed with one purpose in mind: to convert visitors into leads or customers.
It is responsible for persuading users to perform a specific action. For example, getting them to subscribe to a newsletter, buy a product, confirm their attendance at an event, etc. It focuses on a single offer and eliminates distractions to increase the possibility of conversions. Based on this variety of objectives, there are several types of landing pages with their characteristics, which we invite you to learn more about in our article “Types of Landing Page and How to Know Which One My Business Needs”.
Landing pages, like your home page, are often the first experience visitors have with your website. However, they have different objectives. Landing pages are stand-alone pages focused on driving conversions and home pages contain general information about your company.
To put this into practice, imagine the following scenario: you are attracting millions of monthly visitors to your blog and website, but you are not getting the expected results, no sales of your products or requests for your services. This leads us to recognize that these visits are very good, but they are not really impacting your business.
That is why these specific pages are created, which leave out distracting elements such as menu, excess of text or other dispensable information that blocks the user from performing an action.
If you want to know what other elements could make it difficult for a user to take action, we invite you to read our article “5 Common Mistakes to Avoid in your Landing Page”.
What is it for?
At this point you are probably asking yourself: Does my business need a landing page? The answer is Yes! Regardless of the type of business you have, a landing page is an invaluable tool to boost your marketing objectives and achieve success.
Here are the benefits of using them and their impact on your business:
1. Higher conversion rate:
As we have already seen, the main function of a landing page is to capture the visitor’s attention and guide them to a desired action. By having a simple and clear design, with a specific offer and a compelling call to action, landing pages can generate high conversion rates.
2. Segmentation and personalization:
Segmentation and personalization on the landing page allow you to tailor the message according to the source traffic, offering relevant content to the audience. This increases the probability of user interest and strengthens the identification with what your business offers.
“Segmentation” means dividing the audience into small groups based on similar characteristics, such as age, location, interests or buying behaviors.
3. Higher quality leads:
By directing users to a specific landing page, we can ensure that only those who are interested in our offer, continue in the conversion process. In this way, we will have high quality leads, ensuring that they will use our product or service.
4. Contact information
The landing page allows you to collect valuable contact information through forms, which facilitates the initiation of closer relationships with visitors. This helps to better understand the profile of potential customers and provides constant contact opportunities for sales teams.
5. Analytics:
They offer the ability to measure and analyze the success of a campaign and make adjustments to improve its performance.
6. Improves SEO
Every time you create a landing page, you are adding an indexed page to your website, which increases its visibility on search engines like Google. This can improve positioning if SEO techniques such as metatags, keywords and appropriate headings are applied.
If you are not yet familiar with the concept of “web traffic” and its relationship with landing pages or want to know more details, our article “7 Ideas to Increase Traffic on my Landing Page” is perfect for you. Check it out!
Conclusion
In conclusion, have you realized the potential that a landing page can have for your business? It’s more than just a landing page; it’s a powerful tool to increase your sales, improve your online presence and stand out from the competition.
Now that you have all this information, it’s time to create your own landing page and maximize your number of leads with an effective landing page!
Remember that if you are looking to take your business to the next level and get tangible results, DISSAU is here to help.
Ready to take your online business to the next level?
Contact us today!
