In the world of graphic design and corporate image, it is common to find two basic concepts: the logo and the brand manual. Both are important for the construction of the visual identity of a brand or company, but they have different functions and characteristics. This publication will explain in detail the differences between a logo and a visual identity manual, as well as their importance for the success of a company.
The Logo
The logo is the main graphic element of a company or brand; it is the image that represents it visually. It is a graphic representation that may be an image, a symbol or a combination of both. Its design must be attractive and memorable, since its purpose is that people identify it with the company or brand quickly and easily. The logotype is the starting point for the creation of a brand’s visual identity and must be present in all the elements that are part of it.
The Brand Manual
The visual identity manual is a document that establishes the rules and guidelines for the correct use of the logo and other elements of a brand’s visual identity. This document is used to ensure visual consistency of the brand across all applications and materials. The identity manual includes information on the correct use of the logo, typography, colors and other graphic elements of the brand. It may also include recommendations for the creation of advertising and marketing materials. Overall, the identity manual is a comprehensive guide to ensure that all visual elements of the brand are used in a coherent and consistent manner.
Why should I have a brand manual?
Having a visual identity manual is important for any company or brand, regardless of its size or sector. The identity manual ensures the visual coherence of the brand, which helps it to be more easily and quickly recognized. In addition, it prevents misuse of the brand’s graphic elements, which could damage its image. It also helps to maintain a consistent and clear communication with the target audience, since all brand materials and applications will follow the same visual and communication line.
Differences between a logo and a brand manual
The differences between a logo and an identity manual are clear. The logo is the image that visually represents a brand or company, while the identity manual establishes the rules and guidelines for the correct use of the brand’s visual elements. The logo is a graphic element that is used in all the visual elements of the brand, while the brand manual includes information on other visual elements such as typography, colors and other graphic elements. The logo is the starting point for the creation of a brand’s visual identity, while the identity manual is a complete guide that ensures the brand’s visual consistency across all applications. For example, the identity manual can establish the correct sizes and placements of the logo on different media such as business cards, brochures, websites, social networks and others.
In short, having an identity manual is essential for any brand or company looking to maintain a consistent and attractive visual identity. The identity manual establishes standards and guidelines for the correct use of the brand’s visual elements, which helps ensure that the brand looks professional and consistent across all channels. In addition, the identity manual provides a solid foundation for the creation of new visual materials.
